![]() ![]() Legend has it the evil dragon Draconus dwells nearby, guarding a massive pile of treasure. Let’s begin: you are all standing on a country road. I tell a story and you make choices in the story. Here’s how a character from the TV show Community, Abed, serving as the Dungeon Master, explains the game to his friends and gets it started: takes place entirely in our collective imagination. The Dungeon Master (DM) is the game’s organizer, referee, and narrator, all rolled into one - creating the world, the story, and challenges. ![]() A D&D Crash Courseĭ&D takes place in a fantasy world where characters embark on adventures and quests. Our quest: find out what invisible railroads have to do with building effective lifecycle campaigns. I was surprised to find one of the best analogies for how to accomplish this from the role-playing game Dungeons and Dragons (D&D) - specifically game designer Chris Perkin’s concept of designing an invisible railroad. How do you guide your users and customers to achieve the things they signed up to do? Lifecycle email campaigns work to nab attention and persuade, to talk to people in a way that makes sense to them, with the right message at the right time.īut it can be challenging to achieve all those “right” elements (right person, right message, right time) - and persuade people to follow through. That’s where triggered lifecycle emails come in. Your emails get lost and buried in your customers’ inboxes. ![]() That’s why you can’t send random blast emails and expect a response. ![]()
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